Practical Training and Project Work-
Each student shall have to undergo a practical training for a period of not less than 50 days during the vacation at the end of First Year. Based on the actual training during the vacation, the student shall write a project report on the topic selected under the guidance of a faculty and submit two copies of the same to the Director of the institute before 30th September. The project Report shall be assessed both internally (30 marks) and externally (70 marks) .For external evaluation there will be a viva voce at the end of third semester. Such viva-voce shall be conducted by a panel of two referees appointed by the University.
1) Students should undertake projects in their area of specialization only.
2) The project topic should be finalized in consultation with the internal project guide.
3) No two students should do their project on the same topic in the same organization.
4) The students should inform the confirmation of their project work and submit a copy of the confirmation letter to the placement cell.
5) The students should submit the progress report of their project work every fortnight to the internal guide failing which their project will not be approved.
6) The last date of submitting the draft copy of the project report is 10th August and the final copy along with the certificate of the company and the institute should be submitted before 31st of August. Extension of submission date will not be allowed under any circumstances.
KINDLY NOTE THAT AS PER THE REVISED SYLLABUS THE EXTERNAL VIVA (UNIVERSITY) WILL BE HELD AT THE END OF SEMESTER - III.
8) The list of project guides is displayed on the notice board. The students should report to the guide allotted to him/her only. Change of guide is not allowed.
9) The students are advised to contact their internal guides for further assistance/ information.
Director, IBMRD
GUIDELINES FOR THE PREPARATION OF PROJECT REPORT
1) The students should submit two copies of their project report black rexin hard bound golden embossed to the institute on or before 31st of August
2) The matter should be typed on A-4 size paper with Times New Roman font of size 12 points, with a spacing of 1.5 pts, between the lines.
3) A margin of 1.5' at the left and 1.0' to the right should be kept. A margin of 1.0' at the top and bottom should be kept
4) No headers and footers should be used
5) The matter should be printed in black ink only. Color ink for graphs and charts can be used
6) The report should be printed on plain white paper. No company stationery should be used. Logo, brands of the company etc should not be displayed in the report.
7) Each chapter should begin on a new page
8) The pages should be numbered at the middle of the bottom page
9) The index should contain the name of the chapter and the page number
10) Projects not adhering to the guidelines will not be accepted
TITLE PAGE
A Project Report
On
"Title of the project"
at / for
"Name of the organisation"
By
"Name of the Student"
(Only name, do not mention qualifications)
Under the guidance of
"Name of the faculty"
Submitted to
"University of Pune"
In partial fulfillment of the requirement for the award of the degree of
Master of Business Administration (MBA)
Through
Padmashri Dr Vithalrao Vikhe Patil Foundation's
Institute of Business Management & Rural Development,
Ahmednagar-414111.
CHAPTER SCHEME FOR PROJECT REPORT
Title Page
Acknowledgement (optional)
Certificate from the institute
Certificate from the organisation
Index
Chapter-I: Executive summary
(2-5 pages summary of the entire project work)
Chapter- II: Company Profile
(3-5 pages about the history of the organisation, its founders, promoters, vision, mission, quality policy, products, competitors, important financial /statistical data (sales, turnover, market share etc), organisation chart, Departments, new projects, awards won etc.
Chapter-III: Objectives & Scope of the study
(2-3 objectives of the project work)
Chapter-IV: Research Methodology
(The research framework, details about the sources of data, primary and secondary data used for the study, the scope of the study, sample size, sampling technique used, tools of data collection, surveys, questionnaire, interviews, etc. Statistical Tools used for analysis of data, Limitations of the study)
Chapter-V: Project work undertaken (Title of the project)
(Details about the project work undertaken in the organisation)
Chapter-VI: Analysis & Interpretation of the data
(Presentation of the data collected in tabular and graphical form, its analysis using various statistical techniques/tools and the interpretation of the data)
Chapter-VII: Suggestions & Conclusions
(Suggestions and conclusions drawn should be practical and related to the topic of the project. General suggestions and opinions should not be made. Suggestions should be based on the analysis of the data)
Chapter-VIII: Bibliography
(Should contain the list of references used for the study, such as books, journals, magazines, newspapers, internet sites, company reports, intranet, manuals, Government publications, industry publications etc.)
Referencing scheme:
Books
Journals /Magazines
Internet sites
Appendix
(Should contain various formats and forms related to the study. It should also contain a copy of the blank and filled in questionnaire and other relevant documents)
There has to be a co-relation between the objectives, research methodology, and analysis and suggestions in the report.
___________________________________________________________________________
--Topics for Summer Project--
Marketing & International Business Specialization -
1) New Product Development Study
2) Brand Positioning Strategies
3) Brand Leveraging Strategies
4) Study of Distribution Channel & its effectiveness.
5) Study of Product Mix of a Company
6) Market Share and Market Potential Analysis
7) Analysis of Promotional Strategies of a Company
8) Sales Forecasting & Trend Analysis
9) Study of Marketing Strategies of a Company
10) Study of Customer satisfaction
11) Study of Effectiveness of a Advertising Campaign
12) Study of Sales Promotion methods in FMCG
13) Study of Consumer Behavior
14) Study of Market Potential for a Product
15) Comparison of Insurance Policies / Mutual Funds/ Investment Portfolio
16) Image makeover(Repositioning strategy) study of a Company
17) Study of Customer Satisfaction Index
18) Marketing strategies of Financial Products
19) Study of Market feasibility for introducing a new product.
20) Export Potential study for a Product
21) Study of Forex Market
22) Marketing Strategies of Pharmaceutical Products
23) Study of Competition & profitability for a product in a market
24) International Market Entry Strategies for a product in a market
25) Study of Cultural diversity and market potential for a product in foreign market.
26) Study of promotional schemes by Govt. for Exporters
27) Study of Marketing of Foods/ Beverages in International Markets.
28) Study of feasibility for importing raw materials /goods.
29) Study of licensing and testing procedures for exports in a country
30) Study of Distribution strategies in international markets